Call for Papers

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Theme

The theme of the 12th Child and Teen Consumption Conference is The future of childhood is now*. The changes we are experiencing on social, economic, technological and health levels are causing social and cultural transformations that make it necessary to study the role of children and adolescents from the vantage point of their reality, from all the spheres that affect them and bearing in mind the future we want for them. As in previous editions, we want to open the debate on how the role of children and adolescents is changing in our society and look beyond.

* This title is a tribute to William Corsaro’s insight: “The future of childhood is the present.” (Corsaro, 2011, p. 367). Corsaro, W. A. (2011). The Sociology of Childhood (3rd edition), Sage/Pine forge Press.

Topics

Proposals may examine a variety of topics including, but not limited to:

CHILDREN, TEENS AND CONSUMER CULTURES

  • Children and adolescents as co-producers of consumer cultures
  • Children consumption mediators: point of sale, packaging, and promotions
  • Influencers and children, challenges for responsibility
  • Environment and branding for young consumers and children
  • Branding and gender marketing
  • Social relationships in brand building: family, friends, and school
  • Influence of intergenerational relationships on child and teen consumption trends

DESIGNING FOR CHILDREN AND TEENS

  • Design of cultural, museum and touristic experiences aimed at children
  • Crowdsourcing and involving children in product / service co-design
  • Designing and manufacturing responsible products for children and young people
  • Brand building for disabled children

CORPORATE SOCIAL RESPONSIBILITY TOWARDS YOUTH

  • Children and young people as CSR targets
  • Social inclusion and branding
  • Social responsibility towards technology and children
  • Regulation and legal challenges for the protection of children and young people

CHILDREN, CULTURAL INDUSTRIES AND NEW MEDIA

  • Cultural industries, children, and young people
  • Digital literacy and digital media inequality
  • New consumption of audiovisual products
  • The challenge of new advertising media
  • Ethics and vulnerable audiences
  • Children’s rights in media discourses
  • Young people and digital capitalism

SUSTAINABILTY IN YOUTH-ORIENTED MARKETS

  • Children as agents and prescribers of sustainability
  • SDGs (Sustainable Development Goals) and children in the sustainability strategy
  • The role of children in brand building for a sustainable future
  • Children’s rights and globalisation of consumption

MARKET INEQUALITIES IMPACTING CHILDREN AND TEENS

  • Social inequalities and food consumption
  • Awareness and children in the face of social inequalities and climate change
  • Health and inequality, social responsibility towards children and young people
  • War, poverty and food insecurity for children
  • Brand messages about peace and justice in children’s lives

CONSUMER EDUCATION AIMED AT YOUNG CONSUMERS

  • Among entertainment, persuasion and education, the role of brands
  • Young people’s identity and ideology influenced by consumption
  • Adults’ role (parents, educators, managers) in education and responsible consumption
  • Critical views on consumer socialisation and consumer education
  • The Anthropocene and the future of the child consumer

RESEARCH METHODOLOGIES INVOLVING CHILDREN

  • New methodologies in research with children and young people
  • Research around brands, children, young people and families
  • Researcher’s responsibility in investigating the links between children and marketplaces
  • Involving children in the design of public policies aimed at regulating marketplaces

Submission of abstracts

Proposed papers should include:

  • A title
  • A 200-word abstract
  • A 1000-word text including disciplinary background, objectives, hypotheses, methodology and results.
  • A maximum of three references
  • The affiliation of the author/s.
  • All proposals must be submitted in English.
Submit your abstract

Deadline for submit abstracts:

  • Start of receipt of proposals: 11 october 2021
  • Deadline for submission of proposals: 22 november 2021
  • Feedback of proposals: 17 december 2021

Papers

Full papers accepted should include:

  • A title
  • A 200-word abstract
  • A 1000-word text including disciplinary background, objectives, hypotheses, methodology and results.
  • A maximum of five references
  • The affiliation of the author/s.
  • All proposals must be submitted in English.
  • The papers will undergo an interdisciplinary evaluation: a paper from a disciplinary background will be evaluated by researchers from other disciplines in order to enhance interdisciplinary scientific dialogue.

Publication of papers:

Papers accepted and presented at the congress can enter the process for one of the CTC 2022 congress publications:

JOURNAL ARTICLE

BOOK CHAPTER

    • The academic publishing partner will be communicated shortly
Download call for papers

Deadline for paper submission:

  • Full papers submission: 10 April 2022